How Aibo Solutions Is Transforming Hotel Profitability: The Oasis Maspalomas and La Jabega Cases

At Aibo Solutions, we don’t sell software: we design hotel consulting strategies to help hotels and chains sell more, sell better, and reduce their reliance on intermediaries. Two recent projects clearly illustrate this transformation: Oasis Maspalomas (Gran Canaria) and La Jabega (Fuengirola, Málaga).

In both cases, our role has been that of a strategic partner: defining the sales roadmap, optimizing sales channels, and developing a revenue management strategy, while orchestrating the appropriate technology (in this case, the PMS and ecosystem provided by our partner GuestPro) to execute it successfully. The results, measured using real data, speak for themselves.

Oasis Maspalomas: When Revenue Management Becomes a Driver of Profitability

The Starting Point

The Oasis Maspalomas complex (54 apartments in Gran Canaria) was constrained by its reliance on a single channel: Booking.com accounted for 60% of its sales in 2025.

The Aibo consulting team quickly identified two critical opportunities for improvement:

• Dynamically optimize price management (ADR) across all channels.
• Build a strong direct sales channel to reduce commissions paid to OTAs and improve profit margins.

Aibo’s Strategic Intervention

In the summer of 2025, the property decided to commit to digital transformation and implement cloud-based hotel technology alongside a comprehensive revenue management outsourcing service with Aibo Solutions.

Our work focused on:

• Designing a dynamic pricing strategy by channel, segment, and season.
• Realigning the sales strategy and incentivizing bookings through the hotel’s direct website.
• Supporting and training the team in the implementation and daily use of the new tools.

Measurable profitability results

As of the end of May 2026, the combination of our strategic consulting and GuestPro’s technology ecosystem shows the following historical data:

• The ADR (Average Daily Rate) for the direct website has grown by 31.28% compared to 2024.
• This increase in the direct channel outpaces the growth of Booking.com (28%) and Airbnb (20%).

Translation: The hotel is selling rooms at a higher price and, above all, reducing distribution costs (lower commissions), which directly impacts the GOP (Gross Operating Profit).

La Jabega: From Manual Operations to a Direct-Booking Powerhouse

The Starting Point

La Jabega, an aparthotel with 133 apartments in Fuengirola (Málaga), joined Aibo Solutions’ transformation project in December 2025 with highly traditional operations that relied heavily on manual processes:

• Use of an obsolete CRM system dating back to 2007.
• Paper-based management of check-ins and operational processes.
• No channel manager: inventory and rate updates on OTAs were done manually, reservation by reservation.
• Reliance on traditional tour operators was nearly 100%.

The diagnosis was clear: high operational effort, elevated risk of errors, low profit margins, and no control over the end customer.

Aibo’s Comprehensive Intervention

At Aibo, we approached the project as a 360° digital transformation to redefine the business model:

• Definition of the new commercial and hotel distribution strategy.
• Implementation of the complete technology suite with GuestPro: PMS, corporate website, booking engine, and integrated channel manager.
• Design and implementation of a continuous revenue management service focused on the B2C and B2B markets.
• Set up marketing automation workflows and newsletters to attract and retain customers.

After a week of intensive on-site training to equip the staff, the hotel eliminated 85% of its operational paperwork, transitioning to agile and efficient digital management.

Actual Results and Projections (OTB 2026)

Data extracted from commercial activity shows a complete paradigm shift in the hotel’s distribution:

• Elimination of traditional, rigid tour operator-based sales, opening the hotel to B2B and B2C online channels and maximizing the potential of its new website.
• Direct online sales have gone from a baseline result in 2025 to an On The Books (OTB) figure for 2026 representing growth of over 426% (nearly a fivefold increase from the previous volume!).
• As of May 2026, the hotel has already generated 78.16% of the total revenue from the entire previous year, increasing the average ADR by €7 compared to last year.

In other words: The hotel has become independent from the tour operator market, sells at a better price, and has an automated front desk free of administrative burdens.

Lessons in Hotel Strategy: What These Two Cases Teach Us

Both Oasis Maspalomas and La Jabega validate a maxim of today’s market: technology alone does not bring about transformation; it is technology driven by a clear strategy that multiplies profitability.

• At Oasis Maspalomas, the strategic focus was on revenue management and the distribution mix: using software to optimize inventory and sell at higher margins.
• At La Jabega, the top priority was automating hotel processes to free the team from routine tasks, allowing them to focus their efforts on the guest experience and upselling.

In both projects, Aibo Solutions served as the architect of the business and transformation strategy, while GuestPro provided the robust technological infrastructure essential for executing it successfully.

Why Hotel Digitalization Is Urgent for the Industry in Spain

The current competitive landscape leaves no room for error:

• Rising commissions charged by intermediaries continue to squeeze accommodations’ net margins.
• End users compare rates in real time and demand omnichannel, personalized booking experiences.
• Operational efficiency is the only way to scale sales without linearly increasing staffing costs.

Success stories like these demonstrate that the combination of business strategy and complementary technology enables independent hotels and mid-sized chains to:

• Sustainably increase ADR and RevPAR.
• Mitigate the risk of dependence on tour operators and large OTAs.
• Optimize internal human resources through software automation.

Aibo Solutions: Hotel Consulting and Revenue Management at the Service of Your Business

We position ourselves in the market as your trusted strategic partner to accelerate your property’s results:

• Business and Technology Assessment: We thoroughly analyze your current business model, distribution costs, and internal operations.
• Revenue management strategy design: We define segmentation, pricing policies, and key channels to boost your visibility.
• Implementation and technology architecture: We select and integrate the best solutions from the cloud market (such as the PMS ecosystem from our partner GuestPro).
• Ongoing support and training: We mentor your teams to ensure that business objectives are met month after month.

The case studies of Oasis Maspalomas and La Jabega—developed in close collaboration with GuestPro—are tangible proof of what happens when expert consulting is combined with cutting-edge tools.

If you’d like to assess the optimization potential of your hotel or chain, let’s talk. We’ll analyze your current situation to develop a customized action plan focused on boosting your direct bookings and improving your net profitability.

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Published on July 9, 2026