Revenue Management

Becnhmarking, cost of sales, channel presence and historical data.

At Aibo Solutions we take care of analyzing the competition both externally (those competing hotels) and internally (the different published prices of our own hotel in the different distribution channels).

We seek continuous improvement of profitability and analyze existing demand in real time and with historical data to drive sales to the most profitable and least costly channels. We analyze the presence and image of the hotel in the different channels and optimize the product so that the image in the network is uniform.

The basis of all marketing is data and for this reason, we constantly analyze the competition with real counter data, future hotel data and historical data from up to 3 years ago that is analyzed daily.

We continuously make forecasts by obtaining information on the main indicators, including commercial expenses, and we adapt and correct them as the seasons progress.

We also perform a forecasting management to predict the level of occupancy, production and ARR that we are going to obtain through metrics and taking into account the actions of our commercial strategy.

The important thing to take into account in this service is that we analyze 100% of the Hotel. Not only the online part, but we look to understand that obviously the hotel has and needs in many cases a large offline part. For this reason, for us, it is important to analyze the offline behavior and thus be able to predict the management and optimize the results of the hotel in the most efficient way.

Segmentations, competitor analysis and distribution channels analysis.

We perform a customer analysis and create different segments according to the needs of the hotel in order to automate reports and not only see global results, but go a step further and analyze separately defined segments. In this way we can predefine the commercial expenses associated with each channel or segment to be able to check the profitability of each of them and make decisions with accurate data.

We also perform an analysis of the competition on an ongoing basis with data published in the networks and analyze their behavior and online strategy. We perform the same action for offline markets both in the UK and German markets.

We also carry out demand analysis versus the competition with real sales data of the competition and thus we can analyze the marketshare of our hotel versus the rest of our competitor market. In this way we are able to counterbalance the data and/or even analyze whether the growth or decline of our product is in line with the pace of market demand.

At Aibo Solutions we are specialists in defining pricing strategies adapted to each segment and according to the needs of each hotel. The important thing about these strategies is that they are dynamic and easy to modify according to needs or changes detected in demand or competition. The strategy can even be automated according to occupancy levels to apply different strategies as needed and make changes in pricing, availabilities, restrictions or costs automatically.

The positive thing about this is that we automate our know how, and therefore, we can later analyze the results and make the appropriate modifications. In this way we are able to control our defined strategy automatically 24 hours a day.

We carry out individualized studies for each hotel and issue customized reports with the needs of each one. We continuously monitor the results and take corrective actions as needed.

We conduct both online and face-to-face business meetings with the teams according to the needs of the hotel in order to analyze live trends and thus facilitate decision making.

Our monitoring level does not stop at 17:00h on the eve of a holiday, but we have a constant daily monitoring system every day of the year, mornings, afternoons and evenings.

Adapted to the needs of the hotel, fully customizable.

We adapt all reports automatically according to the needs of each hotel. We understand that, in many occasions, generating a report takes too many hours of work since the information has to be obtained from several databases. Our Business Intelligence (BI) is integrated through api with most major Channel managers, RMS and PMS and we can get live data several times a day.

In case you use a system without integration it is not an impediment for us as we can connect to your database and feed the BI.

The important thing to keep in mind is that our BI is developed with our experience in hotel marketing and therefore we adapt it to the needs of each hotel. In no case is it a closed product and we are always implementing new features according to the needs of the hotels.