Our assessment of FITUR 2026

Innovation, alliances and prospects for the hotel industry

FITUR 2026 has established itself as one of the most important events of the year for the tourism and hotel sector, and at Aibo Solutions we have experienced this edition with great enthusiasm and learning.

During the days of the fair at IFEMA, we had the opportunity to share experiences, strengthen relationships with customers and partners, and show first-hand how our technological solutions contribute to the digitization and operational efficiency of hotels. The TechY fair, located in the Knowledge Pavilion, brought together a broad ecosystem of technology companies and reinforced the importance of innovation, automation and the integration of digital solutions in the modern tourism industry.

A key element of this edition was our participation alongside GuestPro, sharing a space that allowed us to multiply impact, visibility and conversation opportunities with industry professionals. This collaboration reinforces the strategic alliance we maintain with one of our most important technology partners, promoting tools that bring real value to hotels and accommodations.

Presentation of GuestPro XPerience

One of the highlights of FITUR was the presentation of the new GuestPro XPerience, an evolution of the platform aimed at further enhancing the guest experience and offering advanced data-based tools for smarter and more efficient hotel management. This launch represents an important step in the direction of offering solutions that allow hotels to proactively adapt to customer expectations, facilitating more personalized interactions and smoother processes.

Networking and conversations that add up

During FITUR we not only consolidated business conversations, but also generated enriching exchanges with professionals from different areas of the sector. The meetings at the joint stand allowed us to better understand the needs of the market and gather valuable feedback that will continue to feed our product development.

In addition to the professional activities, FITUR was also a space for human encounters and networking. We were able to share relaxed moments with other industry leaders, exchanging views on key trends such as process automation, data management and personalization of the customer experience in hotels, topics that are setting the agenda for technological tourism globally.

Beyond the professional aspect, FITUR was also an opportunity to share team-building moments, exchange with clients and partners and build stronger relationships within the hospitality community.

Thank you for participating

Finally, we would like to thank everyone who came to say hello, share ideas and learn about our proposals. For Aibo Solutions, FITUR 2026 has not only been a showcase to exhibit our solutions, but also an impetus to continue moving forward with more strength in our commitment to accompany hotels in their digital transformation.

For a future full of innovation, efficiency and results.

Víctor Rodríguez eCommerce +34 638 27 02 67 victor@aibosolutions.com