Case Study: Estefanía Boutique Suites

Technology, digital strategy and autonomy for a growing boutique hotel

Today we present the case of Estefanía Boutique Suites, a boutique hotel with its own identity, ambition for growth and a clear objective: to gain operational autonomy, improve its digital strategy and optimize its daily management without losing control of the business.

A boutique hotel with a clear vision for growth.

Prior to the collaboration, the hotel's distribution showed some dependence on third parties:

• Approximately 50% of bookings came from tour operators and OTAs.
• Direct web sales accounted for only 17 % of total bookings.
• Channels such as Booking.com, TUI and Hotelbeds accounted for a large part of the occupancy.

The challenge was clear: to boost direct sales, maintain the premium positioning and create a more efficient and autonomous management model for the team.

Our approach: strategy, support and technology

At Aibo Solutions we always work from a strategic vision. For Estefanía Boutique Suites, this translated into:

1. Business analysis and internal processes: we understood how daily operations worked and which aspects could be optimized.

2. Definition of hotel digital strategy: we designed a plan to increase direct sales and improve web conversion.

3. Selection of tools and support: we implemented a complete technological ecosystem, in collaboration with GuestPro, which included their PMS, booking engine and channel manager.

4. Monitoring and optimization: we measured results and adjusted processes to ensure team autonomy andefficiency.

5. to ensure team autonomy and efficiency.

The objective was clear: not only to implement technology, but to integrate it with a solid strategy that would generate tangible results.

Measurable results in less than a year

Once the strategy was defined, the technology had to accompany this approach in a coherent manner. At this point, the collaboration with GuestPro, our strategic partner, was fundamental.

The implementation of its hotel PMS and booking engine allowed Estefanía Boutique Suites to centralize hotel management on a single platform, optimize distribution and promote direct sales from its own website. All this with an integrated technological infrastructure, ready to grow with the project and adapt to their real needs.

Thanks to this combination of strategy, support and technology:

• The official website became the channel with the highest production of bookings, surpassing tour operators and OTAs in most months.
• The hotel improved its ADR and increased overall profitability, with revenue growth of more than 20% in one year.
• The team reduced time spent on operational tasks and was able to focus on guest service and improving the boutique experience.

These results show how a well-designed project can transform the management of a boutique hotel without compromising its identity or level of service.

Keys to success

The Estefania Boutique Suites case highlights several principles that guide our work at Aibo Solutions and that we apply to every hotel project. First, it highlights the importance of solid strategic collaboration: coordination between the hotel, the technology partner and our digital consulting team ensures that all decisions are aligned and have a real impact on business management.

Another fundamental factor is technological integration. The tools must be designed to simplify operations, centralize information and enhance direct sales, avoiding duplication and errors that consume time and resources. However, technology alone is not enough; continuous monitoring is necessary, ensuring that the team adopts the solutions correctly and that each tool brings tangible value to the day-to-day.

Finally, constant measurement of results and the ability to adjust the strategy based on the data maximize efficiency and profitability. This combined approach (strategy, technology and monitoring) is what turns projects into success stories, such as Estefania Boutique Suites, and what we apply in all the hotels we work with.

Looking to the future

The hotel already has a solid technological infrastructure and a digital strategy aligned with its objectives. The foundation is ready to grow and explore new opportunities, such as personalization of experiences or expansion of direct channels, always maintaining the boutique essence and quality of service.

This case demonstrates that, even in small independent hotels, a well-designed digital strategy and integrated technology can make a significant difference in the profitability and autonomy of the business.

Victor Rodriguez eCommerce +34 638 27 02 67 victor@aibosolutions.com